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近些年来,各国消费者的消费观念都发生了很大的变化。人们在进行商品购买的过程中注意的不单单是产品的价廉物美,而且更为关注的是商品是否环保,是否对消费者的身体健康有益。对此,各国企业纷纷推出“绿色环保”的产品,实行绿色行销,但是我国在发展绿色营销的过程中还存在着一些问题。本文正是基于这些问题而提出了一些切实可行的对策和措施以供我国企业借鉴。
In recent years, consumer attitudes across countries have undergone great changes. People pay more attention to not only the product’s cheapness but also more concern about whether the product is environmental protection and whether it is beneficial to the health of the consumers during the process of purchasing the products. In response, enterprises from all over the world have launched “green” products and practiced green marketing, but there are still some problems in the process of developing green marketing in our country. This article is based on these issues and put forward some feasible measures and measures for our country’s enterprises to learn from.