随着社会经济技术的迅猛发展,博客、微博、微信、论坛等自媒体的兴起,广播、电视、报纸等传统媒体以及其它各类网站之间的竞争日益激烈,地方电台的发展受到了前所未有的冲击。面对新时期下此种严峻情势的不断挑战,地方电台必须要懂得利用本身所具有的竞争优势来加快自身创新的步伐。文章中主要论述的便是地方电台如何创新发展,利用自身的竞争优势来博得一席之地。 With the rapid development of social economy and technology, the rise of media such as blog, Weibo, WeChat, forums, etc., the increasingly fierce competition among traditional media such as radio, television, newspapers and other kinds of websites, the development of local radio stations has been hitherto unknown The impact. Facing the constant challenge of such severe situation under the new era, local radio stations must understand how to use their own competitive advantages to speed up their own innovation. The main discussion in the article is how local radio stations innovate and make use of their own competitive advantages to gain a place.