随着社会经济的发展和人们生活水平的逐步提升,人们的审美观念也在潜移默化中发生着一系列改变,这就促使广告设计应当不断寻新的、更富独特性的设计手法,以适应市场的变化,并满足人们的审美需求。本文将以广告设计中的文化核心为着手点,进一步从传统文化、西方文化以及商业文化三个方面,详细论述了广告设计中文化性的表达方式,以供商榷。 With the development of society and economy and the gradual improvement of people’s living standard, a series of changes have taken place in the subtle influence of people’s aesthetic conceptions, which prompts advertisement design to constantly find new and more unique design methods to adapt to the market Changes, and meet people’s aesthetic needs. This article will focus on the cultural core of advertising design, and further discusses the cultural expression in advertising design from three aspects of traditional culture, western culture and commercial culture for further discussion.