为了适应医疗机构改革、医疗市场竞争的需要和社会群众日益增长的医疗需求,自1998年以来,我院开展了“二次创业”活动,积极构建医疗服务经营、品牌经营、资本经营的现代化医院经营体系,走出了一条适应医院现代化发展之路。 1.以医疗服务经营为基础 树立以人为本新形象 医疗服务的特殊性决定了医疗服务观念必须以人为本。近五年来我院在医疗服务经营实践中实施了“顾客满意营销”策略,以 In order to adapt to the needs of reforming medical institutions, the needs of the medical market, and the growing medical needs of the social masses, since 1998, our institute has carried out a “second venture” activity and actively constructed modern hospitals for medical service management, brand management, and capital operation. The management system has developed a way to adapt to the modernization of the hospital. 1. Based on medical service management Establishing a new human-centered image The special nature of medical services determines that the medical service concept must be people-centered. In the past five years, our hospital implemented a “customer satisfaction marketing” strategy in the practice of medical service management.