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美国奶酪联合会选民和记者们围坐在总统候选人 H 先生的周围,聆听他的竞选演说。这时,一位小姑娘端着一盘切好的奶酪走了过来,虔诚地让 H 先生品尝。H 先生非常礼貌地对小姑娘说:“对不起,我不爱吃奶酪。”小姑娘被惊呆了,现场的所有听众也都被他对奶酪所持的态度吓了一大跳。很快,这个消息上了报纸,电视新闻里也出现了 H 先生“我不爱吃奶酪”的特写镜头,他的竞选活动因此遭到了灭顶之灾。与此同时,他的竞选对手却面对摄影机镜头,神情坚定地宣布:“我爱吃奶酪。”并且当场咬了一大口奶酷……广告语打出:“奶酪的力量。”
American Cheese Federation voters and reporters sit around Mr. H, the presidential candidate, listening to his campaign address. At this time, a little girl came with a plate of sliced cheese, piously let Mr. H taste. Mr. H said politely to the girl: “I’m sorry, I do not like to eat cheese.” The girl was shocked and all the audience at the scene was taken aback by his attitude toward the cheese. Soon the news was on the newspaper, and a close-up of Mr H’s “I do not like to eat cheese” appeared in the news of the television and his campaign was put on the dust. In the meantime, his opponents faced a camera lens with a determined expression: “I love cheeses.” And a big bite at the scene ... slogan: “The Power of Cheese.”