研究受众心理,是探索新闻传播活动客观规律的重要组成部分,可为电视台的宣传决策提供科学依据。那么,我国电视观众目前的收视状况、特点及规律如何?请阅读刘建鸣等作者的文章———《对2002年全国电视观众抽样调查的分析》. Studying the audience’s psychology is an important part of exploring the objective law of news communication activities and can provide a scientific basis for the publicity and decision-making of television stations. So, the current viewing conditions of our television viewers, characteristics and laws? Please read the article by Liu Jianming and other authors --- “2002 National Television Audience Sample Survey.”