如果能够确切了解产品细节上的小小变动如何影响人们对它的反应,则将会以很低的代价释放出巨大价值。早在行为经济学成为一门学说之前,营销者就已经在使用它了。“买三送一”的招揽和延长付款时间的“先用后付”计划已被商家广泛采用,不过多年来,营销商一直只是在不自觉地运用着行为经济学,如今一种更系统的做法则能为营销商开发出巨大的价值。 If you can understand exactly how small changes in the details of products affect people’s reaction to it, they will release great value at a very low cost. Long before behavioral economics became a theory, marketers were already using it. The “buy three, get one,” “first pay after ” plan for soliciting and extending payment time has been widely adopted by merchants, but over the years, marketers have only unconsciously applied behavioral economics. A more systematic approach can create great value for marketers.