“儒商”这两个字，是最近几年才流行的新名词。这两字，顾名思义，应是学者或读书人从事商业活动之谓。其实，儒商真正涵义并非如此。儒商权威杜维明教授在一次公开的演讲中，给儒商下了这样的定义：儒商就是企业界关切文化、关切社会，而且要通过他的资源，除了自己的利益， “Confucianism,” these two words, is only popular in recent years, the new term. These two words, as the name implies, should be the words of scholars or scribes engaged in commercial activities. In fact, the real meaning of Confucianism is not the case. In an open speech, Professor DU Wei-ming, a Confucian businessman, gave the Confucian merchant the definition that a Confucian trader is a corporate culture of concern and a concern for the society. Through his resources, besides his own interests,