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“鱼化龙文苑”不仅致力于信息资源的有效整合,而且呈现出上下一心、全员管理的发展态势,同时实现了新媒体传播渠道和传统报纸的紧密合作。在整合信息资源方面,积极创建了微信公众号、QQ群来配合网易博客圈,利用新媒体的优势和特点全面实施“创客”培育战略。在管理方面多方联动、齐抓共管,基本形成了人人是管理者的优良学风。在和传统报纸的合作方面,与《学子读写》联姻、互动,公开发表圈友们的新闻评论等优秀作品,借以彰显全员管理的成效。本文采取行动研究的方法,探讨“鱼化龙文苑”的管理特色及其成效,试图挖掘这一典型案例的启迪意义。
“Yuhua Longwenyuan” not only devoted itself to the effective integration of information resources, but also showed the development trend of working wholeheartedly and with full management. At the same time, it realized the close cooperation between new media channels and traditional newspapers. In terms of integrating information resources, WeChat actively created the WeChat public number and QQ group to cooperate with the Netease blog circle and fully utilized the advantages and characteristics of new media to implement the strategy of cultivating customers. In the management of multi-linkage, make concerted efforts, basically formed everyone is a manager of the fine style of study. In the aspect of cooperation with traditional newspapers, he cooperated with “Reading and Writing of Students” to create outstanding works such as the press commentary of the circle of friends in an interactive manner so as to demonstrate the effectiveness of full-staff management. This paper takes a method of action research to explore the management features and effectiveness of “Yuhua Longwenyuan” and tries to find out the enlightenment meaning of this typical case.