随着电子商务的逐步发展,社会进入了网络经济时代,市场竞争规则的逐渐演变、经济模式的不断增长、以及社会生活方式都发生了深刻的变化。淘宝网在网络经济发展的道路上可以说是龙头,这大部分的功都应归于淘宝网站实施的营销策略。本文对淘宝网的营销策略进行了深入的研究,针对淘宝网站营销策略的劣势和面临的挑战提出了其改进的建议。 With the gradual development of e-commerce, society has entered an era of network economy, the gradual evolution of market competition rules, the continuous growth of economic models, and profound changes in social lifestyles. Taobao in the economic development of the network can be said that the road leading to most of the work should be attributed to the implementation of Taobao marketing strategy. In this paper, Taobao marketing strategy conducted in-depth research, Taobao website marketing strategy for the disadvantages and challenges presented by its recommendations for improvement.