最近,经济学家厉以宁阐述了他对企 业文化建设的一些新观点—— 公平来自于大家的认同。在企业文化 建设方面,创建企业风格、企业名牌,最主 要的是培育职工的认同感。这首先要对公 平的涵义有全面的理解。 自律是道德力量的调节。道德力量调 节是介于市场这个有形之手和政府这一 无形之手之间的,道是无形却有形。因此, 企业要用道德力量调节、提升职工的思想 境界。有了道德力量的调节,市场调节将 Recently, economist Li Yining elaborated some new ideas on the construction of corporate culture - fairness comes from everyone's approval. In the building of enterprise culture, creating corporate style, brand name, the most important is to foster workers' sense of identity. This starts with a comprehensive understanding of the meaning of equity. Self-discipline is the adjustment of moral power. The adjustment of moral power is between the tangible hand of the market and the invisible hand of the government. The Tao is invisible but tangible. Therefore, enterprises should use moral forces to adjust and enhance their ideological realm. With the adjustment of moral power, market regulation will be