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校企合作是高职教育发展的基本途径,在此背景下,高等职业教育市场营销专业人才培养模式的改革涉及培养方案的共同制订、专业课程的教学改革、实训基地的共建与合作促进学生就业等方面。要以校企合作为基础,适应市场需求,提升人才培养规格,提高学生营销专业能力、实践能力和创新能力,使学校的人才培养目标与企业的人才需求结合起来,建立校企双赢的合作机制。
Under this background, the reform of training mode of higher vocational education marketing professionals involves the joint development of training programs, the teaching reform of specialized courses, the co-construction and cooperation promotion of training bases Student employment and so on. To school-enterprise cooperation as the basis, to adapt to market demand, enhance personnel training specifications, improve student marketing professional ability, practical ability and ability to innovate, so that the school’s personnel training objectives and business needs of talent combine to establish a win-win cooperation between school-enterprise mechanism .