经常有一些年轻的广告人问我,什么是策划?怎样才能做好策划?其实策划很简单,策划就是帮助客户做解决问题的方案。但是,对策划人来讲,知道客户委托的项目存在什么问题,知道在一系列问题中首先要解决什么主要问题,以及用什么方法能有效解决问题,这需要很大的智慧。策划有原则,最 Often there are some young advertisers who ask me what is planning? How to make planning? In fact, the planning is very simple, planning is to help customers do the solution to the problem. However, for planners, knowing what’s the problem with the client’s commissioned project, knowing what major issues to solve first in a series of questions, and what methods to solve the problems effectively requires great wisdom. Planning principles, most