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电视购物于上世纪九十年代进入我国,长期不规范及暴利经营致使行业公信力较低。作为新型家庭电视购物的经营者,我们认为,电视购物在中国市场环境生存的首要问题不是渠道,也不是平台,而是“诚信”!目前全国电视购物行业正在大洗牌,电视直销正在向家庭电视购物转型,家家购物作为新型家庭电视购物的代表,将以“为消费者提供满意的商品和服务”作为工作的重中之重,长期坚持“高品质、优服务、家庭化”品牌经营策略。我们相信,电视购物在越来越多的经营者诚信经营的基础上,综合利用电视、网络、手机、邮购等多种手段将创造无店铺购物新的行业奇迹。
TV shopping in the nineties of last century into our country, long-term non-standard and profiteering business industry credibility is low. As a new home TV shopping operators, we believe that the primary problem of TV shopping survival in the Chinese market environment is not a channel, nor a platform, but “integrity ” At present, the national television shopping industry is a major reshuffle, TV direct sales are To home TV shopping transformation, every family shopping as a new type of home TV shopping representatives, will be “to provide consumers with the satisfaction of goods and services ” as a top priority, long-term adhere to “high quality, excellent service, Family ”brand management strategy. We believe that based on the integrity management of more and more operators, the comprehensive utilization of television, Internet, mobile phones, mail order and other means will create a new industry miracle of non-store shopping.