2006年4～8月,由中国教育电视台举办的《阳光伙伴》和《音乐伙伴》两档节目在全国播出,获得了良好的社会传播效果。《阳光伙伴》首轮播出平均收视率为0.882%,最高收视率为2.161%,超过1亿人观看了该节目。《音乐伙伴》2006年8月26日的总决赛于19:30～22:10直播,网页浏览量达70多万人次,网上投票达28万票。电视台的品牌节目就像是一块容纳内容、形象、瞬间感受的海绵,是节目各种元素和质量的总 From April to August 2006, two programs “Sunshine Partner” and “Music Partner” organized by China Education Television Station broadcast nationwide and obtained good social communication effect. The “Sunshine Partner” broadcast the first round of the average ratings of 0.882%, the highest ratings of 2.161%, more than 100 million people watched the show. The “Music Partner” was broadcast live on August 26, 2006 at 19:30 to 22:10 with more than 700,000 page views and 280,000 online votes. The brand program of a television station is like a piece of sponge that contains the content, the image and the instant feeling, and is the total amount of the various elements and the quality of the program