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本文对蚌埠大学城周边餐饮现状做了深入调查,以安徽财经大学作为本次的调查对象,根据调查,并且在相关理论资料的指导下,对蚌埠大学城餐饮业存在的问题做了深入分析,系统的了解了大学生的消费行为特征,大学生饮食生活习性,大学城存在的庞大的餐饮消费市场,对蚌埠大学城餐饮业的优化具有一定的理论指导意义。
Based on the investigation and under the guidance of the relevant theoretical data, this paper makes an in-depth analysis of the existing problems in Catering Industry in Bengbu University City, Systematic understanding of the characteristics of college students ’consumption behavior, college students’ eating habits, and the existence of a large university town catering market, Bengbu University City Catering industry optimization has some theoretical significance.