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卖点之一:绿色产品 今年中消协确定的消费主题是绿色消费,因此各种绿色产品和服务将成为新世纪的一大卖点。一是绿色产品必将走俏。绿色食品等无公害、无污染食品将成为人们的“最爱”,而商场的绿色主题经营也会成为今年的营销热点。二是绿色信息备受欢迎。为了规避环境风险,冲破绿色壁垒,一些大企业不惜重金聘请环境顾问,各种环境法规信息、绿色消费信息、绿色科技信息备受企业欢迎。
One of the selling points: Green Products The consumer theme set by the Consumer Association this year is green consumption. Therefore, various green products and services will become a big selling point in the new century. First, green products will be popular. Green food and other pollution-free, pollution-free food will be people’s “favorite”, and shopping malls themed themed green marketing will become this year’s marketing hot spots. Second, green information is very popular. In order to avoid environmental risks and break through the green barriers, some large enterprises have hired consultants for environmental assistance at no expense. Various environmental laws and regulations, green consumption information and green technology information have been well received by enterprises.