都说和平年代有两个没有硝烟的战场,一是商战,二是体育竞技赛事。最近跟闽南的几位企业家一起边看球赛边探讨品牌传播问题时,从产品、品牌、广告到体育赛事展开话题,发现商战也犹如一场球赛,感触很深。决定一支球队能否成为冠军的因素自然有很多,比如是否有优秀的球员、优秀的教练、成功的战术与管理,球队的文化与强大的资源支持等等。但有夺冠实力的球队间的差距买际上都极为微小 Both say peace there are two non-smoking battlefield, one commercial war, and second, sports competitions. Recently with several entrepreneurs in southern Fujian together watching the match while discussing brand communication issues, from products, brands, advertising to sports events, and found that business is also like a game, deep feeling. There are many natural factors that determine whether a team can become a champion, such as whether there are excellent players, excellent coaches, successful tactics and management, team culture and strong resource support. However, the gap between the teams that have won the championship is extremely small on the international market