当前,我国电视的竞争日趋激烈,中央电视台仍然处于绝对优势地位;省级卫视通过打造品牌节目也获得了不断发展,正在不断崛起,对央视形成巨大压力;而西部地区地方电视力量则显得力量弱小,发展也非常缓慢。新媒体格局下,西部地区地方电视的发展不仅受到实力强劲的电视媒体的冲击,而且也受到网络、手机媒体等新媒体的冲击。由于各种资源的限制,西部地区地方电视的发展不可能与央视和省级卫视同台竞争和平等竞争。实现西部地区地方电视的发展,就是要在“本土”的范 At present, the competition of China’s television is becoming more and more fierce. CCTV is still in the absolute dominance. Provincial satellite television has also gained continuous development through brand-building programs and is constantly on the rise and exerts tremendous pressure on CCTV. However, local TV power in western China appears weak The development is also very slow. Under the new media structure, the development of local television in the western region has not only been hit by the powerful television media, but also has been hit by new media such as the Internet and mobile media. Due to various resource constraints, the development of local television in the western region can not compete with CCTV and provincial satellite TV stations on the same stage and compete on an equal footing. To achieve the development of local television in the western region is to follow the example of “local”