天津,素来有“自行车王国”之称,不但因为大街上骑自行车的人多,也以生产自行车的厂家多、产量大而蜚声神州,曾与上海一起统领中国的自行车市场。但那是在计划经济的年代,自行车被消费者们视为奢侈品及家庭富有的象征。绝不象今天,自行车的内在质量已从消费者的选择顺序上悄悄后撤,花色已成为消费者选择时的第一条件了。 Tianjin has always been known as the “bike kingdom,” not only because of the large number of bicycle riders on the street, but also because of the large number of bicycle manufacturers and their large production volume. They have once again been leading the Chinese bicycle market together with Shanghai. But in the era of planned economy, bicycles were seen by consumers as a symbol of luxury and family wealth. Unlike today, the intrinsic quality of bicycles has been quietly withdrawn from the order of consumers’ choices. Color has become the first condition for consumers to choose.