当前,高校图书馆面临的挑战越来越多,图书馆的推广宣传工作迫在眉睫。以柳州医学高等专科学校图书馆开展的一系列营销活动为例,阐述图书馆营销的必要性、营销策略和营销评估,指出高校图书馆的“营销”势在必行。 At present, there are more and more challenges facing university libraries, and the promotion of libraries is imminent. Taking a series of marketing activities conducted by Liuzhou Medical College Library as an example, this paper expounds the necessity of library marketing, marketing strategy and marketing evaluation, and points out that “marketing” of university library is imperative.