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我们的社会正在经历着从计划经济向市场经济的转型时期,其中最重要的是政府职能的转变,而要顺利地实现这个转变,一定要引进市场营销机制。只有运用市场营销的原则与方法来进行政府的各项工作,其目的才能实现。
Our society is going through a period of transition from a planned economy to a market economy. The most important one is the transformation of government functions. To successfully realize this transformation, we must introduce a marketing mechanism. Only by using the principles and methods of marketing to carry out various government tasks can their goals be achieved.