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派出记者400人次,出动采访车辆700台次,5个演播室连续7天开放使用,让7天直播尽善尽美;平行线、纵贯线、多层面点线三条线全媒体覆盖,共同做大这场春节直播盛宴的营销回响。在信息碎片化的时代,在春节电视节目竞争激烈的情况下,一般的电视节目很难做到有大的号召力和吸引力。而我们要做到整个活动有关注、有反响、有互动,对于一个省级卫视来说,难度不小。如何在短短的七天内成功地制造出影响力?我们认为直播和覆盖是核心,也是基础。佳节总动员超长直播刷新历史在这个春节,黑龙江广播电视台共有300余人放弃
Dispatched a total of 400 reporters and dispatched 700 vehicles for interviews and 5 studios open for 7 days in a row to make 7-day live broadcasts perfect. The parallel lines, vertical lines and multi-level dotted lines all covered the three media lines and made it bigger Spring Festival live broadcast feast marketing response. In the era of fragmentation of information, it is very difficult for ordinary television programs to have great appeal and appeal in the intense competition of Spring Festival TV programs. And we have to do the whole event of concern, repercussion, interaction, for a provincial satellite TV, the difficulty is not small. How to successfully create influence in just seven days? We think live and coverage are the core and foundation. The festival live long update live Refresh history In this Spring Festival, a total of more than 300 people in Heilongjiang radio and television to give up