在市场经济条件下,营销和管理在企业中的地位日益突显,己成为企业全盘工作中的重中之重,企业决策者们通常都视营销和管理为企业的生命线。销售和管理上去了,企业就充满生机、活力;反之,销路不畅,管理落后,企业就势必陷于困境。销售是与市场联系最为紧密的环节,它使产品得以流动,利润得以实现,是企业生存发展的必要前提。管理则是企业的生存机制和运作方式,是企业价值的源头。营销与管理并非漠不相关地单向驱动,而是紧密关联互相推动的。管理是产生效益的基础,成功的管理 Under the conditions of market economy, the position of marketing and management in enterprises has become increasingly prominent and has become a top priority in the overall work of enterprises. Corporate decision makers usually regard marketing and management as the lifeline of the company. When sales and management go up, companies are full of vigor and vitality. Conversely, poor sales and poor management make companies inevitably trapped. Sales is the most closely linked with the market, it allows the product to flow, profits can be achieved, is the necessary prerequisite for the survival and development of enterprises. Management is the survival mechanism and operation mode of an enterprise and the source of enterprise value. Marketing and management are not irrelevantly driven in one direction, but are closely related to each other. Management is the basis for generating benefits, successful management