张子扬先生两年前在《人民日报》发表《“文化版图”的固守与拓展———电视人面对 2 1世纪新媒体的思与虑》① 一文 ,颇有新意地提出了“文化版图”的相关理论 ,以后又发表《文化版图审视下的跨文化传播》② 等文 ,多角度地深入阐发自己的相关观点 ,引起了我们的关注和兴趣。 Two years ago, Mr. Zhang Ziyang published “Cultural Layout” in the “People’s Daily” and held the line of “expansion and expansion of television” in the face of “thinking and thinking about new media in the 21st century” , And later published “Intercultural Communication Under Cultural Perspectives”, etc. ② to elaborate their own relevant points of view in multiple perspectives and aroused our concern and interest.