浙江义乌人“做小生意赚大钱”的生意经,靠‘蝇头小利获得商品销售、批发商规模经济效应’的营销策略与目前我国大卖场的“零售低价”竞争策略如出一辙。“低价”策略在零售业尤其在大卖场业态,其意义非同小可,它既有利于大卖场快速占领市场、快速消费品的销售、赢得供应低价,也有利于提高大卖场的知名度。 Zhejiang Yiwu people “make a small business big money” business, rely on ’petty profit access to commodity sales, wholesalers economies of scale’ marketing strategy and the current supermarkets in China “retail low ” competitive strategy is exactly the same. “Low ” strategy in the retail industry, especially in the supermarkets format, its significance is trivial, it is conducive to rapid supermarkets occupy the market, fast moving consumer goods sales, to win the supply of low prices, but also help to enhance the visibility of supermarkets.