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当前电子商务专业发展迅猛,但由于开设时间短,其专业建设、师资培养、专业知识储备等方面还存在积累不足的问题。本文通过调查问卷、访谈等方法调查了目前广东省高职院校开设电子商务专业在人才培养目标、课程设置、实践体系、师资力量等方面的办学现状,提出了人才培养目标定位、课程体系、实践教学体系等五个方面的人才培养建议,对高职院校开办电子商务专业具有广泛的借鉴意义。
At present, the development of e-commerce major is rapid, but due to the short establishment time, there are still problems of insufficient accumulation in professional development, teacher training and professional knowledge reserve. This paper investigates the status quo of running an e-commerce major in higher vocational colleges in Guangdong province in terms of personnel training objectives, curricula, practice system, faculty strength and so on through surveys, interviews and other methods, puts forward the orientation of personnel training, curriculum system, Practice teaching system and other five aspects of personnel training proposals, the establishment of e-commerce professional vocational colleges have a wide range of reference.