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以CCBN为代表的广电行业展会,是整个行业信息交流、商务合作的重要平台,特别是自2003年有线电视数字化以来,这种作用日益突出。辽宁广播电视台的赵季伟老师基于国际主流会展学理论,结合CCBN2010实践,以正反案例深入解读了广电会展文化的长短处,特别是就CCBN等广电展会如何发展为国际一流展会,提出了独到的看法,颇有见地。本刊特此刊发,以飨读者!如果您对此有自己的见解,欢迎来稿,请发wang_wenjing@ccw.com.cn
The CCTV as the representative of the radio and television industry exhibition, the entire industry information exchange, an important platform for business cooperation, especially since the digital cable in 2003, this role has become increasingly prominent. Zhao Jiwei from Liaoning Radio and Television Station, based on the theory of international mainstream exhibition and exhibition, combined with the practice of CCBN2010, deeply analyzed the strengths and weaknesses of the broadcasting, exhibition and exhibition culture with positive and negative cases. In particular, he raised some unique views on how CCTV and other radio and television exhibitions develop into first-class international exhibitions , Quite insightful. This article is hereby published, to readers! If you have your own opinion, please welcome contributions, please send wang_wenjing@ccw.com.cn