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客户关系管理(CRM)项目是从经营理念、组织架构、客户战略、企业流程、信息化规划、绩效等各个方面对企业进行的变革,它直接影响到了一个企业的经营运作。如何控制CRM项目的风险,提高CRM项目的成功率是目前国内IT界所面临的共同课题。我们经过大量的客户关系管理项目,目睹了太多的成功、失败的案例从而总结出以下客户关系管理成功的关键因素,以供参考:
Customer Relationship Management (CRM) project is a change from the aspects of business philosophy, organizational structure, customer strategy, business process, information planning, performance and other aspects of the enterprise, which directly affects the operation and management of an enterprise. How to control the risk of CRM projects and improve the success rate of CRM projects are the common topics facing the domestic IT sector. We have witnessed so many successes and failures through a number of customer relationship management projects that we have come to the conclusion that the key to the success of Customer Relationship Management below is for reference: