在如今这个复杂的、迅速变化的时代,如果创新者忽视了环境,将会自陷危险。今年的创新类最佳商业书籍有助于缓解这个风险,它从三个不同但互为补充的视角分析了环境。25年前,我效力于制造航天飞机主引擎的高级团队,当时看到一名同事努力地想引入一项新技术。他负责研发一项激光焊接技术,以取代过分繁琐的电子束技术,后者在损耗价值上百万美元的部件。但由于车间工人反对这项技术变化,他那个可能更好的方法结果被抛弃了。那是我头一次看到创新工作因环境而失败,我永远不会忘记。114 In an era of complex, rapidly changing times, nowadays, innovators who are ignorant of the environment will fall into danger. This year’s best-of-breed business class book helps to mitigate this risk by analyzing the environment from three different but complementary perspectives. Twenty-five years ago, I worked for a senior team building the space shuttle’s main engine, when I saw a colleague struggling to introduce a new technology. He is responsible for developing a laser welding technology to replace the overly complicated electron beam technology, which is the loss of millions of dollars worth of components. But as the shop floor workers opposed this technological change, the result of his possibly better approach was discarded. That is the first time I saw the innovation work failed due to the environment, I will never forget. 114