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私营企业、乡镇企业的二次创业是一个长期以来备受关注的问题。方太的经验告诉我们,二次创业的关键是管理。首先是观念上的突破,包括市场、品牌、营销、质量、技术、管理、创新诸方面;其次是强化企业体质,包括企业文化建设、团队建设、管理技能提升、战略和报酬体系等。走进、走出方太,便有了这篇文章。笔者力求以研究、发展的目光反复审读方太,并顺沿其发展足迹,以方太在管理上走向社会化——提升管理实现观念上的突破——目前正在进行的销售管理体系方面的变革——方太在管理社会化问题上面临的考验——方太在强化企业体质方面应做的努力为线索铺展开来,在中国特定发展背景条件下,关照同类企业问题,总结方太模式的成功经验并兼顾其局限性剖析,以便读者能够有效地进行借鉴;同时提出积极的建设性意见,并力求将其升华为一种可以推广的模式。
The second pioneering work of private enterprises and township and village enterprises is a long-standing issue of concern. Side too much experience tells us that the key to the second venture is management. The first is a conceptual breakthrough, including market, brand, marketing, quality, technology, management, innovation and other aspects; followed by strengthening the corporate physique, including corporate culture, team building, management skills upgrading, strategy and reward system. Into, out of the square too, we have this article. The author tries his best to study and develop the eyes of Fangtai repeatedly, and along the development footprints to Fang too in the management of socialization - to enhance management to achieve the concept of breakthrough - the ongoing sales management system changes - Fang too in the management of the social problems facing the test - Fang too to strengthen the corporate physique should be done to clues to the clues to start in the context of China's specific development, the concern of similar businesses, summing up the successful model too square model and take into account its Limited analysis so that readers can effectively learn from; at the same time put forward positive and constructive suggestions, and strive to be sublimated into a promotion model.