对于一个经济体来说,它的发展离不开企业的发展,而企业的发展,就是依靠品牌来给自己带来溢价及销售动力。品牌企业要想实现跨越,不仅包括做技术上的升级、管理体系上的构建、商业模式上的优化及企业文化的打造,还包括品牌建设的正确实施。可以说,品牌建设是企业崛起最快的方式。虽然很多企业对品牌建设充满了热情,但是常常因为营销不系统、定位不明确,使品牌建设进入了以下几种常见的误区、 For an economy, its development is inseparable from the development of enterprises, and the development of enterprises is to rely on the brand to bring their own premium and sales momentum. Brand companies want to achieve leapfrogging, including not only doing technical upgrades, management system building, business model optimization and corporate culture build, but also the correct implementation of brand building. It can be said that brand building is the fastest way for enterprises to rise. Although many enterprises are full of enthusiasm for brand building, but often not because of marketing, positioning is not clear, so that brand building has entered the following common errors,