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县(市)级广播电视发展到今天,早已不是可有可无的问题,而是如何应对挑战,扬长避短,求稳固谋发展。笔者认为,县(市)级广播电视迫切需要树立三种理念,主动参与市场竞争,不断增强自我发展能力。树立科学理念,精心打造新闻宣传品牌市县台的优势只有新闻节目,因为地方发生的新闻是独
At present, the development of county (city) radio and television has long since become an indispensable problem. However, it is how to deal with challenges, avoid weaknesses and seek steady development. The author believes that county (city) level radio and television urgently need to establish three concepts, take the initiative to participate in market competition, and continuously enhance self-development capabilities. Establish scientific concept, carefully build news propaganda brand Cities and counties have the advantage of only news programs, because local news is unique