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随着微信的普及,微信用户增多,微信中充斥着各种各样的营销信息,把微信朋友圈变成生意圈的人越来越多。微商作为一种新型的购物消费形式以其方便快速的特点被人们所熟知,微商经营的门槛较低,没有严格的资信和资金要求,只要有微信并且开通了朋友圈就可以进行微商活动,并且一个人可以拥有多个微信号进行不同商品的经营,这种几乎是零风险和零成本的运营模式吸引了很多没有资金却想创业的年轻人。但是因为所有关于产品的信息都是通过朋友圈的信了解的,微商卖家为了提高交易会鼓吹或者虚构一些信息来刺激交易,消费者基于对于这些信息的信赖订立了微商合同,但是消费者收到商品后发现“货不对版”或者收到假冒伪劣产品的时候,需要维权却十分困难。正是因为消费者在微商购物中权益受到侵害比较严重,使微商消费者知情权的保护得以提出。
With the popularity of WeChat, the number of WeChat users has increased. WeChat is full of various marketing messages, and more and more people are turning WeChat’s friends into business circles. As a new form of shopping and consumption, micro-merchants are known for their convenience and quickness. The threshold of micro-commerce is low and there is no strict credit and capital requirements. As long as wechat and the circle of friends are opened, we can carry out micro-commerce Activities and one person can own multiple WeChat for different commodities, this almost zero-risk and zero-cost operation attracts many young people who want to start a business without money. However, since all information about the product is known through the circle of friends, the merchant has a micro-business contract based on trust in the information in order to enhance the trade fair’s promotion or fictionalization of the information, but consumers After receiving the goods and found “goods wrong version ” or received fake and shoddy products, the need to safeguard their rights is very difficult. It is precisely because the rights and interests of consumers in micro-commerce shopping are more serious violations, so that micro-business consumers to protect the right to be made.