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随着全球环境保护意识的增强,世界各国经济都在实施可持续发展战略,强调经济发展应与环境保护相协调。作为绿色保护运动的一个重要组成部分——绿色营销业正成为社会和企业认真研究的热门课题。
With the increasing awareness of global environmental protection, all countries in the world are implementing the strategy of sustainable development and emphasize that economic development should be coordinated with environmental protection. As an important part of the green protection movement, the green marketing industry is becoming a hot topic of serious research in the society and enterprises.