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曾控制国内饮料市场的“8大品牌”有7家被可口可乐或百事可乐“收编”后,无一例外地在市场上消失,品牌危机正在蔓延……2004年8月,美国《商业周刊》和国际品牌公司联合公布的当年“世界百强品牌价值排名”中,美国58家公司进入排行榜,而中国公司已连续6年无一入选。据有关专家解释,《商业周刊》和国际品牌公司对入选“世界百强品牌”有3点基本要求:品牌价值必须超过10亿美元;至少有1/3的销售收入来自海外市场;有公开的营销和财务数据。《商业周刊》关于品牌
Once in control of the domestic beverage market, “8 major brands,” 7 are Coca-Cola or Pepsi “collection ”, without exception, disappear in the market, the brand crisis is spreading ... ... August 2004, the United States, “Commercial Weekly ”and international brands jointly announced the year “ World Top 100 brand value ranking ”, the United States 58 companies to enter the list, and Chinese companies have not been selected for six consecutive years. According to the experts, Business Week and international brands have 3 basic requirements for the selected “Top 100 Brands in the World”: the brand value must exceed 1 billion U.S. dollars; at least 1/3 of their sales revenue come from overseas markets; Public Marketing and Financial Data. Business Week about the brand