当前 ,我国医疗资源布局不合理、市场不规范、竞争意识不强、医疗保险覆盖面窄。但当我国加入世界贸易组织后将会面临医疗格局的变化及其外资医疗机构涌入的严峻挑战。据此形势 ,我国医疗行业应采取的对策 :加快医疗卫生体制改革 ,增强竞争力 ;增加科技投入 ,增强创新能力 ;树立市场观念 ,强化竞争意识。一是关注社会人群需求的变化 ;二是研究自身的服务取向及服务方式 ;三是树立全新的服务观念 ,尊重患者权利 ;四是树立良好的医院形象 At present, the distribution of medical resources in our country is irrational, the market is not standardized, the sense of competition is not strong, and medical insurance coverage is narrow. However, when China joins the World Trade Organization, it will face changes in the medical structure and the severe challenges of influx of foreign medical institutions. According to this situation, China’s medical industry should take the following countermeasures: Accelerate the reform of the medical and health system, enhance competitiveness, increase investment in science and technology, and enhance innovation; establish market concepts and strengthen competition awareness. The first is to pay attention to the changes in the needs of the social population; the second is to study their own service orientation and service methods; the third is to establish a new concept of service and respect the rights of patients; the fourth is to establish a good image of the hospital