论文部分内容阅读
微博是一种应用广泛的社交媒体,通过微博传播体育赛事,能够在短时间内扩大受众范围,起到很好的宣传效果。本文以新浪微博为例,分析介绍了体育赛事的微博传播机制所具有的相关特征:平民化、休闲性、社会化、裂变式的传播模式、碎片化内容呈现和以弱关系为核心的社交关系。
Weibo is a widely used social media, through the spread of microblogging sports events, be able to expand the scope of the audience in a short time, played a good publicity. Taking Sina Weibo as an example, this paper analyzes the relevant characteristics of the microblogging communication mechanism of sports events: civilians, leisure, social and fission modes of communication, fragmented content presentation and weak relations as the core Social relations.