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时下企业间竞争日趋激烈,市场过度饱和,而企业有限行销资源与迅速膨胀的营销费用的尖锐矛盾与困境,迫使企业营销方式、手段和策略急需一次彻底的裂变和充分的“革命”。
With the increasingly fierce competition among enterprises and over-saturation of the market, the sharp contradictions and dilemmas of the limited marketing resources of enterprises and the rapid expansion of marketing costs urge enterprises to urgently need a complete fission and full revolution in their marketing methods, methods and tactics.