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语言具有符号学归属和意识形态基础。韩礼德创立的社会符号学和系统功能语言学关注社会交往和语言的外在性,成为多模态语篇分析和批评性语篇分析的基础,二者共有的理论基础使两种分析方法的结合成为可能。通过对两种分析方法的比较和探讨,文章尝试建构一种多模态批评语篇分析模式,使多模态语篇分析重拾丢失已久的意识形态的批判功能,并把批评性语篇分析拓展到除文字以外的其他符号,适应多媒体时代的发展要求。
Language has the basis of semiotics and ideology. Halliday’s social semiotics and systems functional linguistics concern social interaction and the externalities of language as the basis for multimodal discourse analysis and critical discourse analysis. The common theoretical basis of both makes the combination of the two analytical methods become possible. By comparing and discussing the two analysis methods, the article attempts to construct a multi-modal criticism discourse analysis mode to make the multi-modal discourse analysis regain the long-lost ideological critical function, and put the critical discourse Analysis and expansion to other than the text other symbols to meet the development requirements of the multimedia era.