如果说,消遣性的通俗文化刊物尚可通过色彩斑斓的封面装帧、美妙优雅的内里插画悦人眼目以吸引读者的话,封面严肃、版式素朴的社科学术期刊,则几乎完全是凭藉所刊载的文章来展示自己的魅力了。之所以这么说,主要基于以下两点理由:其一,社科学术期刊是学术思想交流及其信息传递的载体,可以说,它是为传递社会科学信息、促进社会科学发展而生而发展的。简而言之,它是载体,是工具。倘若载体所载之物毫无份量或份量轻微,那这个载体即便再有模有样,又有何意义呢?其二,从读者的角度来看。社科学术刊物的读者一般层次都较高,他们选择学术刊物的目的,主要是为了了解本学科的学术信息及有关研究现状,以便自己从事教学、科研和著述,等等。故他们的第一要求不是看刊物的封面装帧如何精美,版式设计如何协调,而是看你刊物的文章,看你的刊物所传递的文字讯息是不是真知灼见、新颖独到,是不是参考性强、启人心智。这里并非轻视学术期刊的封面装帧、版式设计等工作,而是认为相对刊物的文章质量来说,这些工作是外在的、不具有决定性的因 If we say that recreational popular culture publications can still be printed through colorful covers, beautiful and graceful illustrations inside to attract readers, the cover is solemn and the plain-edged social science journals are almost entirely based on published articles Articles to show their charm. The reason for this is mainly based on the following two reasons: First, the social science journals are the carrier of exchange of academic ideas and information transmission. It can be said that it has been developed to transmit the information of social sciences and promote the development of social sciences . In short, it is a carrier, a tool. If the carrier contained nothing or the amount of light weight, then even if this carrier is modeled again, what is the point? Second, from the reader’s point of view. The readers of social science journals generally have higher levels. The purpose of their choice of academic journals is to understand the academic information of the subject and the current research status so as to engage in teaching, scientific research and writing. Therefore, their first requirement is not to see how beautiful the cover of the publication is, how to coordinate the layout design, but to look at the articles of your publication to see whether the textual information delivered by your publication is really insightful and novel, Inspiration Rather than despising work on cover art and typography for academic journals, the work here is perceived as external rather than conclusive due to the quality of the articles in the corresponding issue