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随着我国人民生活水平的不断提高和全民健身计划的实施,人们健康意识和体育意识的增强,以及体育运动生活化、市场化和产业化的深入,人们对体育文化产业的消费需求在不断增长,体育产业已成为国民经济新的、不可忽略的增长点。尤其是这几年,人们在体育上投入的金钱和时间都有了明显提高。人们不光是对于体育产业的实物消费在提高,对于体育信息消费,以及参与型的体育消费的需求更是大幅增加。
With the continuous improvement of people’s living standard in our country, the implementation of the national fitness plan, the enhancement of people’s health awareness and sports awareness, and the deepening of the life, marketization and industrialization of sports activities, people’s consumption demand for the sports and cultural industries is on the rise , The sports industry has become a new and not neglectable point of growth for the national economy. Especially in recent years, people have invested significantly in money and time in sports. People not only increase the physical consumption of the sports industry, but also increase the demand for sports information consumption and participatory sports consumption.