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核心提示:本届上海书展除了文化符号之外,隐藏在本届书展背后的一些经济符号也是颇为值得回味。一年一度的上海书展已经结束,关于书展现场的文化喧嚣早已在媒体中铺天盖地,自不需再多言。但其实,除了文化符号之外,隐藏在本届书展背后的一些经济符号也是颇为值得回味。最显著的经济符号是一个会展业纠结多时的难题:展览空间大小和展览场地位置,哪个才是吸引客流的主要因素?“参观书展的读者变多了。”这是出版界对今年上海书展最直观的感受。今年上海书展筹备期间,曾有将本届书展移师至浦东的新国际博览中心举行的提议,其原因是出版社希望能获得更大的展位,以展示更多的图书,取得更大的销量。但最终,今年书展
Core Tip: In addition to the current Shanghai Book Fair cultural symbols, some of the economic symbols hidden behind the current book fair is also quite memorable. The annual Shanghai Book Fair has ended, and the cultural noises on the show floor have long been overwhelmed by the media. In fact, apart from the cultural symbols, some of the economic symbols hidden behind this year's book fair are quite memorable. The most notable economic symbol is the long-standing challenge for the convention industry: what is the main factor in attracting passenger traffic due to the size of the exhibition space and the location of exhibition venues? “” The number of readers visiting the book fair has increased. "This is the publication of this year's Shanghai Book Fair the most intuitive feeling. During the preparations for the Shanghai Book Fair this year, there was a proposal to move this book fair to the new International Expo Center in Pudong. The reason is that publishers hope to get more booths to display more books and achieve greater sales volume. But in the end, this year's book fair