一、电视媒体发展战略决定频道特色定位 在各省级卫视纷纷把打“全国牌”作为自身长远发展战略的形势下,如何才能实现从地方卫视向全国卫视的“突围”?我以为,只有找准频道的USP(独特销售定位),打造出独具竞争力的产品,树立频道品牌,走频道特色化之路,建立起频道的核心竞争力,才是出路所在。一个频道的发展战略成为确定一个频道USP的决定因素。 First, the TV media development strategy determines the channel characteristics Positioning in the provincial satellite TV have hit “national card ” as its own long-term development strategy, how to achieve from the local satellite TV to the “breakthrough”? I That only find the channel USP (unique sales positioning), create a unique competitive products, establish channel brands, take the channel characteristics of the road, to establish the core competitiveness of the channel, is the way out. The development strategy of a channel becomes a determining factor in determining a channel USP.