对于任何品牌而言,产品都是其核心组成元素,你只见过好产品没有成为好品牌的情况,却不可能有好品牌没有好产品的例子。在大多数消费品品类已发展非常成熟的今天,对于品牌来说,在产品创新上发力刻不容缓。但是,在很多非科技产品品类的市场竞争中,产品的创新远比想象中困难得多,要在这里找到切入口,就更加需要营销人对于消费者冲突有着深刻的洞察,当然,有时候也需要一点运气。除了“狠”之外呢?2002年,柒牌由一支广告片《心动篇》而名声大噪,广告语 For any brand, the product is its core component. You only see that good products do not make a good brand, but there is no good product without a good product. As most of the consumer product categories have grown very mature today, for brands, it is imperative that product innovation be implemented without delay. However, in the market competition of many non-technical product categories, product innovation is much more difficult than it seems. To find a cut here, it is even more necessary for marketers to have deep insights into consumer conflicts, and of course, sometimes Need a little luck. In addition to “狠”, in 2002, Qipai was famous for his advertisement piece “Heart Movement”.