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随着网络和数字技术的高速发展,新媒体应用已经渗透到社会的各个角落,以数字阅读、掌上娱乐为代表的新媒体应用改变了人们传统的阅读习惯以及对于文化产品的需求,传统出版与新媒体的融合已成为行业发展的必然趋势。本文通过对传统出版和新媒体出版企业上市公司的主营业务、利润结构、营运能力进行对比分析,总结不同类型出版企业的发展现状与特点,为推动传统出版与新媒体融合发展提供科学的对策。
With the rapid development of network and digital technology, new media applications have penetrated every corner of society. New media applications such as digital reading and handheld entertainment have changed people’s traditional reading habits and the demand for cultural products. Traditional publishing and The integration of new media has become the inevitable trend of development of the industry. This article compares the main business, profit structure and operation ability of listed companies of traditional publishing and new media publishing companies, summarizes the development status and characteristics of different types of publishing companies, and provides scientific measures to promote the integration and development of traditional publishing and new media .