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近年来,我国市场经济逐渐开始发生转变,市场经济体制也在面临着改革,为了适应市场经济的变化,我国电力企业也对电力营销管理策略进行了改进,使得营销管理策略的制定与市场经济发展相适应,从而在未来的市场竞争中占有一定的优势。就我国目前供电企业的电力营销管理总体策略来说,其不仅在管理的模式上进行了创新,还在营销管理的理念上进行了革新,最大限度的提升了供电企业的市场竞争力,推动了供电企业的发展。本文就供电企业电力营销管理总体策略进行了简要的探究,仅供参考。
In recent years, the market economy of our country is gradually beginning to change, and the market economy system is also facing the reform. In order to adapt to the changes of the market economy, the power companies in our country have also improved the management tactics of power marketing, making the formulation of marketing management strategies and the development of market economy Adapt, so as to occupy certain advantages in the future market competition. As far as the overall strategy of power marketing management in current power supply enterprises in China is concerned, not only innovation in the mode of management but also innovation in the concept of marketing management has promoted the market competitiveness of power supply enterprises to the maximum extent and promoted Power supply business development. This article has a brief discussion on the general strategy of power marketing management in power supply enterprises, for reference only.