Criteo是来自法国的在线效果展示广告厂商,成立于2005年,重定向广告(retargeting)是其核心业务。Criteo业务遍及全球130多个区域市场,并且拥有超过6000多个广告主客户和7000多个广告媒体合作伙伴。虽然Criteo进军中国市场的时间还不长,但却备受行业瞩目和广告主青睐,其中缘由颇值得探究。日前,广告人杂志深入Criteo,对其全球总裁兼首席运营官Eric Eichmann进行了专访,获得了大量一手资讯。 Criteo is an online performance display ad manufacturer from France, founded in 2005 with retargeting as its core business. Criteo has operations in more than 130 regional markets and has more than 6,000 advertisers and more than 7,000 advertising media partners. Although Criteo into the Chinese market is not long, but has attracted much industry attention and advertisers, the reason is quite worth exploring. Recently, ad magazine in-depth Criteo, its global president and chief operating officer Eric Eichmann conducted an interview, access to a lot of first-hand information.