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中国经济的飞速发展掀起了“全民经济”的热潮,百姓成为投资主体。面对瞬息万变的资本市场,老百姓需要对经济政策、经济动态有详细的分析,对经济预期有专业的指导和评估。这样的变化成为了财经谈话类节目改革的动力:由传统财经谈话类节目的专业化、学术化转化为受众中心论,用百姓听得懂的语言、百姓喜欢的方式制作节目。这便对财经谈话类节目提出了民生化的要求。《头脑风暴》的高收视率是因为其独特的民生化倾向,笔者对其选题内容、主持人语言特点、互动模式等方面进行分析后,得出其民生化的特点。
The rapid development of China’s economy set off a “national economy,” the upsurge, people become the main investment. In the face of rapidly changing capital markets, ordinary people need to have a detailed analysis of economic policies and economic developments, and provide professional guidance and assessment of the economic expectations. Such changes have become the motive force for the reform of financial talk programs: from the specialization and academicization of traditional financial talk shows to the audience-centered theory, making programs in a language people understand and people like. This put forward the requirement of people’s livelihood for financial talk shows. The high ratings of “brainstorming” is due to its unique tendency of people’s livelihood. After analyzing the topic selection, host language characteristics and interactive modes, the author draws the characteristics of people’s livelihood.