论文部分内容阅读
写在前面:笔者身为一名从事出版工作多年的管理人员,如果说前些年最令人费思量的事儿莫过于如何策划优质选题,组织到好稿件的话,那么现在的情形可大不相同了。有了优质选题,组织到了好稿件又如何?尽管业内尚存有“内容为王”与“渠道为王”之争,但一落实到实践中,“内容”也好,“渠道”也罢,谁也称不了“王”。再极而言之,不仅称不了“王”,在当下严峻的出版环境面前,它们甚至连“孙子”都不如!于是,就有了一连串的看不懂、想不通,就有了一系列的惶惑与问号,就有了这组置身于名为“十二问出版环境”专栏下的十二则短文。
Written in the front: the author as a publishing manager for many years in the workforce, if a few years ago the most troubling thing than how to plan high-quality topics, organize good manuscripts, then the current situation can be large Not the same. With the high-quality topics and how well organized good manuscripts are? Although there is still a dispute in the industry between “content is the king” and “the channel is the king,” but from the practical implementation of “content” or “channel” Who can not call “the king.” In the final analysis, not only “the king” can not be called, in the present harsh publishing environment, they are not even “grandchildren”! Thus, there is a series of incomprehensible understandings and there is a series of Appreciation and question marks, there is this set of exposure to the name of “Twelve asked publishing environment” under the column 12 essays.